Company: Stereo

**Stereo Skateboards**

**History:**
Stereo Skateboards was founded in 1992 by professional skateboarders Jason Lee and Chris Pastras. The brand was established out of a desire to merge skateboarding and art while promoting a distinctive visual identity. Stereo quickly became known for its innovative graphics, often featuring a strong artistic influence, and built a reputation that aligned with the lifestyle and culture of skateboarding.

**Notable Achievements:**
– Stereo was instrumental in popularizing a unique blend of skateboarding and music culture, especially through its use of compelling visual storytelling in videos.
– The brand released several influential skate videos, including “A Visual Sound” (1994) and “The Stereo Sound Agency” (1996), which garnered critical acclaim and showcased the talents of their riders.
– Stereo’s logo, a combination of musical and skateboard motifs, has become iconic in the skate community.
– The company has maintained a loyal following through consistent product quality, aesthetics, and a strong connection to the skateboarding lifestyle.

**Contributions to Skateboarding:**
– Stereo began emphasizing an artistic approach to skateboarding, giving visibility to artists and graphic designers within the sport, which has had a long-lasting influence on skateboard art.
– The introduction of the “Stereo Skateboard Music” series highlighted the relationship between skateboarding and music, inspiring future collaborations between these two cultures.
– Their riders and associated projects have often promoted positivity and creativity in the skateboarding scene, fostering a community-oriented atmosphere.

**Relevant Connections:**
– Notable pro riders who have been sponsored by Stereo include the likes of Marc Johnson, Rodney Mullen, and Paul Rodriguez, showcasing a diverse range of skateboarding skills and styles.
– Stereo has collaborated with various artists and musicians, integrating multidisciplinary influences into their skateboard designs and marketing campaigns.
– The brand’s commitment to small-scale, independent operations has allowed for a lasting connection with the grassroots skate community, helping to elevate emerging talent and new voices within the industry.

**Conclusion:**
Stereo Skateboards continues to play a vital role in shaping the culture of skateboarding through its artistic vision, commitment to quality, and community involvement, securing its place as a significant brand in skateboarding history.